Inclario

Your platform ROAS lies. Your MER hides.
Inclario shows what actually drove profit.

Inclario unifies WooCommerce, Shopify, Meta, Google, TikTok, and GA4 into one finance-grade dashboard — with attribution-aware metrics that growth, paid media, and finance can all defend.

Last 30 days · Live sync
Net Revenue
$847,291
▲ 18.4% vs prev
CM2
$312,843
▲ 9.2%
MER
3.84x
▼ 0.3x
aMER · Linear
2.91x
▲ 0.1x
Revenue vs Marketing Spend
Net Rev Spend
Channel Meta · Linear
Attributed Rev $214,802
aROAS 2.74x
aPOAS 1.12x
Connects to ↓ Wc WooCommerce Sh Shopify M Meta Ads G Google Ads Tt TikTok Ads G4 GA4
628 11.4%
TikTok Orders
LB
Lori B.
Social Media Mgr
26
Low Stock Items
DC
Drew C.
Warehouse Mgr
89 9%
Carts Abandoned
RW
Rene W.
Email Marketing
$12,498
Gross Revenue
AS
Ashwin S.
Owner / Founder
In practice

Weekly reporting that takes minutes not hours.

Reducing the time spent working "in" my business is really important to me — Inclario frees up hours of my time every week and enables me to market my business without the blindfold.

— John L., Big Idea
Attribution-aware · finance-grade

Toggle the model. Watch the truth shift.

Last-click is generous to the closer. First-click is generous to the discoverer. Linear and time-decay split the difference. Inclario shows you all four — side by side, on the same finance-truth revenue base.

app.inclario.com / overview LIVE

Performance overview

Apr 1 — Apr 27 · vs. prev 27 days
Model
Net Revenue ✓ RECONCILED
$847,291
▲ 18.4%
Attributed Rev LINEAR
$612,503
▲ 14.2% · Linear
aROAS · blended
2.78x
▲ 0.12x
aPOAS · CM2
1.04x
▲ 0.07x
Switching to Linear reallocates $87,209 in credit between Meta and Google vs. last-click.

Revenue · attributed by channel last 27 days

Meta Google TikTok Organic

Channel breakdown Linear

Channel Spend Attr Rev aROAS
Meta $78,400 $214,802 2.74x
Google $54,200 $198,341 3.66x
TikTok $38,900 $94,512 2.43x
Organic $104,848
Metric stack

Net revenue, contribution margin, blended and attributed — defined once.

Define your CM stack and KPI logic once. Every dashboard, every channel view, every cohort uses the same definitions. No more "are you using net or gross?" arguments.

01

CM1 / CM2 / CM3 — configurable

Map shipping, payment fees, agency retainers, influencer spend wherever you want them in the stack. Audit log on every change.

02

MER, aMER, MPR, aMPR

Blended efficiency vs attribution-modeled efficiency, side-by-side. We don't pretend either one is the truth — we let you see both.

03

POAS that respects your margin

Profit on ad spend computed from your real CM stack, not a flat take rate guessed from spreadsheets.

Margin waterfall · Apr 2026 31 days · accrual
= Net RevenueGross − refunds − discounts 100.0% $847,291
Cost of goods soldQBO · 5000-series −38.0% −$321,971
= CM1 — Gross profit 62.0% $525,320
Fulfillment & feesShipping, processing −20.0% −$169,436
= CM2 — Marketing-contributing 42.0% $355,884
Paid media · all channelsMeta · Google · TikTok −20.2% −$171,500
= CM3 — Operating profit 21.8% $184,384
4,217 orders · 14 vendors ✓ Ties to QBO · 6 min ago
Plug in, sync up

Six connectors at launch. More on the roadmap.

Every connector handles backfill, incremental sync, and quota throttling out of the box. Real-time updates where available, scheduled pulls everywhere else.

1 WooCommerce Orders, refunds, customers, products Real-time + hourly
2 Shopify Orders, refunds, customers Real-time + hourly
3 Meta Ads Spend, impressions, conversions, CAPI Daily + on-demand
4 Google Ads GAQL reports, enhanced conversions Daily + on-demand
5 TikTok Ads Spend, TTCLID, ad-level metrics Daily
6 GA4 Sessions, UTMs, attribution paths Daily
Why Inclario

Three commitments your other dashboard can't make.

i.   Finance-grade

Reconciles to net revenue.

Commerce truth comes from your store's order/refund records — not GA4 estimates, not platform-reported revenue. CM1/CM2/CM3 reconcile to the dollar.

QBO · Xero · NetSuite ✓ tied out
ii.   Attribution-aware

Four models, one base.

Last-click, first-click, linear, time-decay — all on the same finance-truth revenue. Switch models and see exactly what changed and why.

Reallocation visible Same total
iii.   Multi-tenant

Built for agencies too.

Run dozens of brands under one workspace. Per-tenant KPI definitions, isolation enforced at the database with row-level security.

RLS enforced SOC 2 in progress
Common questions

Anything we didn't cover?

Not finding what you need? Mail sales@inclario.com — every reply comes from a founder during beta.

Q.01Why not just use GA4?
GA4 is great for sessions and attribution paths — and we use it. But GA4 doesn't know your COGS, your shipping costs, your agency retainer, or your refund policy. Inclario joins GA4's behavioral signal with your commerce truth and your cost ledger to get to actual profit per channel.
Q.02Is this an MMM (marketing mix modeling) tool?
Not in v1. We do rules-based attribution — last-click, first-click, linear, time-decay — on top of finance-truth data. MMM and incrementality experiments are on the roadmap for v2. Our position: blended descriptive metrics and rules-based attribution buy you 80% of the value with 20% of the complexity.
Q.03How fresh is the data?
Commerce data syncs hourly with automatic reconciliation. Ad platforms pull daily on a quota-aware schedule, with on-demand refresh on the dashboard. GA4 syncs daily. Sync health is visible per-connector with retry and backfill from the UI.
Q.04What's the pricing?
Pricing isn't finalized — beta is free for the first 50 brands. Plan is to price on tracked ad spend, with a flat agency tier. Joining the waitlist locks you into early-adopter pricing for life.
Q.05Can I bring my own data warehouse?
Inclario uses ClickHouse internally for analytics and Postgres for app/finance data. A read-only warehouse mirror (BigQuery/Snowflake) is on the roadmap — let us know in the waitlist form if it's a deal-breaker.
Request access  ·  onboarding the first 50 brands manually

Stop arguing about ROAS in the Monday meeting.

Get on the list. We'll reach out to schedule onboarding when your slot opens. Beta is free, hands-on, and we're shipping new channel breakouts every two weeks.